You didn’t pay me this month, so now I explode
Highlighting the self-destructive nature of new punitive financial policies.
This article is to those of you corporates who might have recently switched to punitive financial policies, perhaps including the sale of debts to debt collectors, maybe in an effort to discourage future misdemeanours by folks who might have been on the hook of direct debit payments for your services for many years, but somehow, they slipped off, due to insufficient funds in their accounts.
Or maybe just because you prefer to cut short, for certainty of a much lesser reward.
Don’t forget you won’t be the only one vying for the attention of the customer’s attention to similar demands.
If a person has been loyal to your services for many years, providing your business with much needed long term customer data, as well as perhaps substantial conscious creative input; should you leave a way for them to get back in, if things should turn back around for them?
After all, if funds are missing for a while, and then offered to be replenished in such a way that all is made good, shouldn’t that mean all is forgiven?
Absolutely yes, of course.
If you kill that, then…
(a) Your customer probably loses all of the creative work they did, which might have also contributed to building your business.
(b) You lose a loyal customer.
(c) That customer lets everyone know what a callous idiotic player you are.
(d ) You lose a lot more customers. You risk losing your business. Eventually your loyal, creative customer base may even desert you.
When you take the short term option, closing the customer’s account, perhaps black-listing them, whilst maybe even selling their debt to debt collectors, you remove any possibility of reconciliation.
Is that really what you want?