Tim, profit to me is just any kind of individual or tribal/group gain where that happens at the expense of other(s). We have to always seek to gain from others, if we have no default position, no safety net, we are always trying to avoid falling into the abyss, so we have to always seek to gain in order to survive, but the result of the zero sum box historically has been net movement of that which is gained, resulting in inequality, almost in the same way as mass / capital gathers gravity, therefore more strongly attracting more mass / capital, but what we actually use is energy, stored energy gives no advantage in an engine, it doesn't work like that in physics, so we are doing it wrong with money and capital, which should represent live and stored energy respectively, to do that, we must recognise and identify the source of all wealth, the sun, which is given for free, so each of us is entitled to a free fair share of it by default. If a system provides money made from that, for all people, generously, we break the system of scarcity control, then our default position is everyone already having plenty, we no longer need to seek to gain, therefore no more reason to be untruthful.

Also, markets become places of voting, when things are no longer being bought or sold for profit, or possesion, only voted for, but those wishing to express their support by donating some of their income to the sources they think are important. We actually got a glimpse of this happening when the first stimulus of 4Tn was issued in one month in the US, oil prices went negative for the first time in history, and the value of the dollar went up, not down, bankrupt shares in companies known for much loved products soared, investors like Warren Buffet fled for the hills crying foul.... I could go on and on, but rambled enough already, sorry about that... none of what I write it is for personal gain, but for the good of all of us :), you can tell by how popular my stories are, I've yet to see one read by more than a handful of readers, but it doesn't put me off, not any longer, I know we are almost reaching mass awakening, because I see more and more people writing about the same thing. It is kind of inversely viral... Keep writing!