Hehe, glad you've picked up on the observations and terminology of Cory Doctrow here, its genius, almost as genius as Graeber's "Bullshit jobs", the two things are very connected. All of it comes down to energy source that powers it - positive or negative.

Enshittification can't and will not happen after we remove all incetive for it, by moving to a solar indexed stimulus economy, as necessary to honestly tie money to energy, to finally leap away from being negative energy powered as a species. Companies falling into, or always already being in the category of Bullshit Business will cease to have relevance, we won't need them.