Cool you are in UK, me too. I think you are almost spot on with this, but it stops short of identifying something really fundamental and physical - the deadly connection between profit, and extracted energy.
To me profit is the real monster, the problem at the root of all things, not just media, but everything.
This is the monster currently in process of being beheaded, it seems to me, by the appearance of a new kind of energy, replacing what we always used previously.
The whole concept of profit, and capital which comes with it, is dependent on energy obtained by extraction.
By extraction I mean energy that involved destroying something created by nature, which put Joules to use as something else.
The tree that comprised the wood you mentioned being converted into flames appropriated an awful lot more Joules from nature, than we could get back out and put to our use, by burning the fire.
The remainder remains trapped as pollution.
This goes for all materials including nuclear.
There is one single exception, when we created the materials ourselves, from sunlight. Then we can burn or otherwise consume it entirely with no waste product, so no production of pollution.
So there we see how sunlight can be converted to fuel which functionally replaces fossil fuels with none of the pollution, removing our dependency on fossil fuels.
That fuel then converts also to very high protein food, replacing meat with none of the pollution, as you identify (See "Solein"), which potentially can remove at least some of our load from natural food chain.
Notice any community can have this, just by having the right hardware, no profit is needed, and the initial hardware can be expanded /scaled up, from revenue created by the valuable product output of the initial hardware.
In other words we can create entirely from solar energy, with profit pretty much removed from the equation.
The irony is that the information of this, is something not propagated very well on profit driven platforms, the algos of the platforms, designed only to maximise profits, will far more readily propagate all information except the part that impacts the profits of the platform, which is the information needed to slay the profit monster.
But we are getting there, articles like yours help a lot, thanks for posting.