Cool article, thanks for posting. The key to Tesla’s success appears to be in community building. The growth of value in a community is something very difficult to explain using current economic language. The same difficulty is encountered when trying to explain the success of distributed ledger technology (DLT) communities. Endogenous value growth is value generated from within the community by innovation, community spirit, and other intangibles. The fact that profit has no meaning in it makes it difficult to convince many it even exists, yet our future survival could well depend on it. Tesla is just one example demonstrating it does exist. Studies of endogenous community value appear to have lost popularity around the early seventies. Perhaps it is time to start some new research in that area, as the idea of profit at all costs seems to be finally being realised as not the best we ever had (unless we are in a bubble!). A good place to start might be with some of the original Tesla papers such as “The Problem of Increasing Human Energy with Special Reference to the Harnessing of the Sun’s Energy”.