Alex, very good question. As a designer of a non-profit people-driven system intended to reward all individuals for this, whilst giving them complete control over their data, I can volunteer an answer.

Every individual can have their own Ai, one which is open-source designed for people, by people, not a corporate.

That Ai would come to its human un-tuned, with an ability to learn the emotions of the human, whilst also being aware of the network on the behalf of the human, so as to suggest where their emotions would have value, thus maximising the income of the human.