Ah, I didn't know either, until I asked a streetwise Gen Z, she just said in one sentence, "It's female incels". This says it all, I think. If you wanna stir up more trade, write a story about 4B as if it's the best uber-cool thing. This will do more for your business than anything else. And look, others are doing it already, you didn't start 4B, just whipping it along a little, so no need to feel any responsibility there :)
Anyhow, saying all that, I do wish you well, it's an art getting virtual substitutes anywhere close to real, if we end up being stuck with that and nothing else until common sense prevails, it's great somebody is doing it.